RE-cycling

RE-cycling
Photo by Andrea Begoni

Monday, 17 November 2014

Time Out: news and activities

America Recycles Day, Guardian Big Energy Debate & Manchester United

I decided to start the week with something that looks more relaxing compared to the lists of concepts highlighted in the previous posts. Hence, browsing the Internet, I found three nice bits related to the recycling process and, more generically, to the energy debate.

1. America Recycles Day
In 2012, according to the United States Environmental Protection Agency (EPA), US produced 251 million tons of Municipal Solid Waste. I think that this data is the right point to start talking about the "America Recycles Day", an initiative promoted by the non-profit Keep America Beautiful with the aim to encourage the communities increasing their recycling actions.
The official day is on November 15th of each year but it actually lasts longer than a single day. In the last few months 1053 events were planned throughout the US territory: “Plastic Bag Recycling & Household Hazardous Waste” (Hickory, North Carolina), “Recycle Cloths for the Planet” (Philadelphia, New York, New Jersey), “Stock the Pantry” (Steubenville, Ohio), “Recycled Art Contest” (Hogansville, Georgia) and many more.
Obviously, there is an online side of this initiative that runs on all social media and involves things like #RecyclingSelfie (see figures below).
Links:
www.kab.org, www.americarecyclesday.org. Twitter: @kabtweet, @recyclesday

  
America Recycles Day: screenshots from my twitter account


2. Guardian Big Energy Debate
We are still on time to sign up for the “Guardian Big Energy Debate”, event scheduled for Wednesday 21st January 2015. Organized by the Guardian, the meeting represents the end of a 12-months project that has involved policy makers, industry and academics. The aim of the debate is an update on the energy situation in UK and understanding how to better address future approaches in terms of supply, costs and emissions.
Together with the Guardian’s energy editor Terry Macalister, there will be talks held by MPs as Tim Yeo and Caroline Flint.
Links: Guardian Big Energy Debate Twitter: @guardianeco (#bigenergydebate)


3. Manchester United
MNU is aware of the energy issues and realizes that its worldwide popularity could be a fundamental action to help tackling the environmental debate. The project seems to be still embryonic, but the idea would consist in spreading the environmental voice taking advantages of the huge amount of people linked with the media of the club: MUTV (Manchester United Television), Twitter (3.8 Mln followers), Facebook (62 Mln likes) and 70k people at “Old Trafford” each match-day. Another strategy would trace the basic element of the sport: competition. Promotion of green challenges, (already devised by “Fans Without Footprints”) like recycling contests, with a lists of awards.
Take 2 minutes to watch this funny video: "If we cared about the environment like we care about sports" shows perfectly the foundation of MNU project.
Source: Oliver Balch - The Guardian





Have a good week and see you soon on RE-cycling!

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